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About

What’s the best way to reach your target? Print? Website? PR? An e-mail blast? Guerrilla, Facebook, SEO Optimization or Customer Relationship Management?

Or is it something that doesn’t have a name yet?

It’s almost as confusing as choosing an agency.

Do you seek a New York or New Jersey advertising agency that specializes in print advertising? A NJ Public Relations agency? One that does interactive advertising or mobile marketing or social media marketing?

The communication world keeps changing. There are more options than ever before as to how to reach your target. Which makes it so much more confusing than ever before. And of course, there is so much money at stake. Perhaps your very own career on the line. But the answer is actually simple.

Troncone + Partners. We have the proven experience to help you and your business successfully navigate through the ever-changing world of communication.Troncone + Partners does it by relentlessly pursuing the smartest strategies, that lends itself to the most exciting creative, that will ultimately be tailored to reach your target through only the most appropriate mediums.

So you see, the choice wasn’t so hard after all.

Capabilities

Creative & Branding

Troncone + Partners is proud of its heritage of finding conceptual solutions that help grow brands. And we can help your brand reach its target by combining smart, strategic, and creative thinking with the appropriate voice and look to always make you stand out.

Lead Generation

It’s a matter of finding the most appropriate lead that will give you the best chance of closing that sale. Leads are prioritized by a combination of demographics and engagement. You receive sales-ready opportunities with insights into a lead’s actions.

Video

Our video packages range from simple videos produced from photos and video clips to custom made.As content experts in IT and development, we know how to incorporate information and conceptual messaging that will help you solidify your position as a thought leader in your field.

Web Design & Development

T+P has built many successful websites. Furthermore, we don’t mind telling you how we do it (like our websites, we too are user friendly). We work in partnership with our clients – from concept through implementation – to ensure that business, brand and culture needs are well represented, and we do it while providing you with the functionality.

Content Writing

Content is the new black, and branded content is even more fashionable. It was an actual expert, a market researcher, who did a study that revealed that while content is a key component to helping you get found on the internet, the largest challenge facing content marketers today is "producing the kind of content that engages prospects and customers."

Photography

We work with some of the best photographers in the world, talented individuals that can use photos to tell a story with just a click. We can combine video with photography so that we are ready to launch a campaign in print or digitally using photos to compliment the video in email blasts or social media. We also have specialized photographers that specialize in landscape, food, product shots or portraits.

Email Campaigns

Target the right prospect. You need to focus on the individual customer and not the market. We can find your customers. We know what they are reading and the topics they respond to. And we do it without going through their garbage cans. Knowing this information allows T+P to produce a lead generation program & email program that builds good quality leads with true interest quickly.

Social Media

Our expertise in Social media can guide your online marketing, optimize your marketing campaigns, allow you to act quickly on opportunities and positively impact the effect of SEO programs and other online tactics. Think about it, even Austin Powers and James Bond needed a little help sometimes unlocking their answers.

SEO

Troncone + Partners offer search marketing solutions that include Search Engine Optimization (SEO) and Pay-Per-Click marketing (PPC). To put it into perspective, imagine the person who is ‘it’ equipped with night vision goggles and x-ray vision capabilities. Instant success locating the other player. Which in this scenario is you. We offer your prospects the capabilities to be able to reach you at the moment of relevance.

People

Cathy

Cathy Anderson is a seasoned art director and brand designer with over 20 years in the creative field. Her background is a blend of print design and digital design, providing a unique and smart approach to brand development. She sees the big picture and the brand message in every project. And, she fully understands the important distinctions between designing for the web and designing for print.

Cathy has applied her design talents to everything from logos, catalogs and corporate collateral (including annual reports) to information product design, online marketing and websites. She also spent time teaching the next generation of designers at American University in Washington, D.C.

Cathy enjoys being in a creative field where every day brings a new challenge and an opportunity to learn, but she really loves helping businesses see their message come to life. And it shows in her work.

Jennifer

Jennifer Schwegman has provided strategic public relations and marketing communications counsel to clients for over 20 years. With a diverse industry background that includes both client and agency-side experience, Jennifer has a proven track record for developing successful initiatives that yield measurable results.

She develops and manages campaigns that meet and exceed objectives while capturing the attention of media and analysts. Jennifer’s outstanding rapport with top journalists and producers has helped her earn unprecedented coverage for clients.

Providing global public relations, investor relations and branding consultation, Jennifer specializes in integrated communications programs for the financial, professional services, health, technology, manufacturing and business services sectors. Over the years, Jennifer has been privileged to help a variety of companies with their communications initiatives including such fine brands as Rollerblade, Lawson, PeopleNet, ReD and Robert Half.

Education: BA degree in International Business, Economics and German from the College of St. Catherine in St. Paul, Minnesota.

Francesco

Francesco Mastalia is a photographer, author and lecturer of photography. He has traveled the world photographing tribal, religious, spiritual, and indigenous people. His book DREADS, a photo documentary on the history of dreadlocks, is now in its eighth printing, sold worldwide and includes an introduction by Pulitzer Prize winning author Alice Walker.

His recent book titled “ORGANIC” Farmers & Chefs of the Hudson Valley is a photo documentary of the Hudson Valley’s organic sustainable food movement. The portraits of the farmers and chefs were photographed using the wet plate collodion process, a technique developed in the mid-19th century, when the art of photography was in its infancy.

Francesco’s photography has been exhibited in galleries and museums throughout the United States. His list of Fortune 500 clients for advertising and corporate clients have included AT&T, Hewlett Packard, Weight Watchers, Johnson & Johnson, Novartis, and Nikon.

Ron

There are people we meet who truly influence the life paths we choose. When Ron Rosen worked as a stock boy in an arts and crafts store, a fellow employee and art student introduced him to advertising at the School of Visual Arts. There he met a teacher, who became a mentor who introduced him to Roy Grace – his first great boss and the most award-winning art director in advertising history,.

Before long, Ron was also winning major advertising awards, like Clio’s and One Show Pencils, and he himself became a recognized name in the industry. At the age of 27, Ron created a print and TV spot for Nikon Cameras that was voted one of the best 60 ads of the 1990′s by the prestigious Advertising One Club.

More jobs and more awards followed Ron through the years. For five years Ron ran the creative department of a New York ad agency whose combined billings were $130 million. Under Ron’s guidance, and for the first time in that agency’s 25-year history, clients won several Effie Awards, which directly linked sales growth to Ron’s creative campaigns. Throughout the years, Ron has successfully created campaigns in categories as diverse as packaged goods, automotive, financial, travel, technology, and food and beverage.

Although the industry has changed since Ron first entered the field, certain fundamentals have stayed the same for him: The goal of creating advertising is to always speak to the consumer in ways that touch the human nerve, no matter what the medium is, no matter what the message is. One other thing has not changed: Ron still loves art directing as much as he did when he was a student at the School of Visual Arts.

Tom

Tom is the backbone supporting Troncone + Partners. He is in charge of the Accounting and Production/Traffic Departments, and is responsible for all Human Resource issues at the agency.

Tom’s primary focus is on all things financial, but he has spent over 10 years developing his advertising expertise. He has strong agency experience in accounting, production /traffic and media. His wide range of skills allows the entire Troncone + Partners to work more efficiently and allows him to make accurate decisions concerning all aspects of the company.

Tom joined Troncone + Partners after working nine years at Keyes Martin Advertising, where he held positions as Accounting Manager, Client Accountant and Traffic Manager. A graduate of Penn State University, Tom holds a Bachelors Degree in Accounting and an Associates Degree in Biomedical Electronic & Electrical Engineering Technology.

Bill

Creative force behind Troncone + Partners. A founding partner, he personally heads up the Troncone + Partners marketing team, managing and directing all campaigns, including interactive, web development, direct response, TV, radio and print.

He has had over 15+ years of experience from NYC agencies such as Greengage Associates, a New York creative boutique, Ogilvy & Mather and Romman & Tannenholtz. Bill held the position of Senior Vice President, Creative Director at Keyes Martin Advertising before opening his own agency in 1999.

He has helped build brands for a long roster of both domestic and international clients including – The United States Virgin Islands, Sun Line Cruises, Lily of France, Christian Dior, Trans World Airline, American Re-Insurance, Regent International, Caesars Atlantic City, Federated Merchandising Group, Weight Watchers, Trinitas Hospital, St. Joseph’s Hospital, Siemens Medical Systems, Schering Plough, OceanFirst Bank, Spencer Savings Bank, Retail Decisions, Linnea Worldwide, York Insurance Services, AIG and others.

Over the years Bill has been featured in various publications and has been the recipient of numerous advertising awards some of which include: The Effie Award, The One Show, The London International Award, Creativity Award, The Mobius International Award, Telly Award, New Jersey Ad Club and others.

Rebecca

Rebecca graduated from the University of Michigan (US) in 1997 with a BA in History, and then completed a Master’s in Library and Information Science from UCLA in 2001. After working for a couple of years as a Systems Librarian, she returned to school again to get a Certificate in Computer Science from Santa Monica College. Shortly thereafter, she began working as a Web Developer/Database Designer. Rebecca lives with her husband, Graham, and her two overly rambunctious cats, Zan and Jayna. In her limited spare time she enjoys reading, hiking, and quilting.

We've done the impossible, and that makes us mighty. -Firefly

Wendy

Wendy’s strategic thinking and in-depth knowledge of the latest online marketing techniques like the use of social media, blogging, email marketing and organic search (combined with great creative and content) have delivered successful, measurable results for our clients.

With over 15 years experience in the financial, medical and technology arenas, Wendy’s background is a combination of advertising agency and corporate experience, which allows her to bring both disciplines together when working with clients. She has a personality trait that drives her to inquire, learn, and understand the ever-changing landscape of online marketing. To this point, she was part of a group that won the Smithsonian Early Adapter Award for developing the first business insurance website.

Prior to working at Troncone + Partners, Wendy has held the positions of Director of Marketing and Sr. Marketing Manager and managed the E commerce divisions for InsurePoint, InsureHiTech, Laerdal Medical and Atlantic Mutual Companies.

At Troncone + Partners, Wendy oversees our online initiatives and works directly with our clients. In combination with her account management skills, Wendy continues to be in the unique position to suggest many online marketing options for our clients. She enjoys sharing online marketing strategies and teaches marketing classes at many organizations.

"Everything you want is on the other side of fear." - Jack Canfield

Contact

Troncone + Partners (Manhattan)
Chrysler Building
405 Lexington Avenue, 26th floor
New York, New York, 10174
646.825.3093


Troncone + Partners (Hudson Valley)
61 Berea Road
Walden, NY 12586
855.562.9203

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